Google Cloud | Preparing for a new world

Enterprise-wide transformation places the consumer at the center of every actionable outcome.

Mark Shank

Mark Shank

Principal, Advisory, Lighthouse, KPMG US

+1 410-949-2795

Enterprise-wide transformation places the consumer at the center of every actionable outcome. Digital disruption continues to shape businesses and influence consumer behavior across every industry in both local and global markets.

This disruption has placed the consumer at the center of everything—they have more power and knowledge than ever before. In turn, they are demanding a more connected, secure, thorough, and personalized experience. The net result is that failure to deliver the expected customer experience will directly impact business performance. Fifty-three percent of U.S. customers state poor service was the reason for switching providers.*

For businesses to differentiate themselves in this new digital world and exceed customer expectations as well as experience greater business results, they must embark on a digital transformation journey.

Business and information technology (IT) leaders need to be intrinsically connected in order to deliver cultural and technology change. Investment in a secure cloud platform will provide a more connected, agile, and flexible environment for businesses to operate in. It will allow the business to deliver value and respond to challenges at speed and scale.

Legacy systems, poor data sets, and rising IT costs will be a thing of the past as businesses equip themselves. Transformation will enable them to redefine operating models, deliver new products and services, and reframe the customer experience, while streamlining processes across the entire organization.

Together, KPMG and Google Cloud help accelerate a digital transformation journey.


*KPMG Key Insights 2018

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