Corey Mathews

Corey Mathews is a seasoned leader for complex digital and marketing transformation projects. He has built and managed global implementation teams as well as crafted effective marketing strategies to further the business. Although his digital marketing expertise stretches across multiple products, his primary focuses are marketing technology assessment and roadmap planning, personalized marketing campaigns, and marketing data and analytics.

Recent Engagements

• Technology Company: Engagement lead for large-scale marketing transformation implementation (including Salesforce Marketing Cloud, Google Analytics 360, and Marketing Cloud Intelligence), working closely with onshore/offshore resources and with other workstreams and business stakeholders.
• Technology Company: Developed marketing analytics framework, KPIs, and technology roadmap for small technology startup.
  
• Telecommunications Company: Managed team of over 100 onshore and offshore resources implementing a Salesforce-based portal used to interact with devices (using Internet of Things) and provide reporting for a major telecommunications firm.
  
• Healthcare Company: Built Covid-19 response portal for large medical school, including marketing automation, digital analytics, and integration with CRM platform.
  
• Financial Services Company: Digital delivery lead for cloud transformation project. Managed a team of 20+ onshore and offshore resources to modernize business-critical applications for large financial services client.
  
• Automotive Company: Implemented and integrated multiple Salesforce clouds (Marketing Cloud, Pardot, Community Cloud, Sales Cloud, and Service Cloud) to revolutionize marketing and partner management efforts.
  
• Retail Company: Led strategy and migration efforts from Responsys to Salesforce Marketing Cloud for multiple brands with a large, multi-national fashion holding company.