Barbara K. Mednick
Associate Director, Corporate Communications
Barbara is strategic communications leader with extensive experience working with professional services, technology, B2B, health care and higher education clients and organizations to position industry experts, drive positive share of voice, enhance organizational reputation/brand and acheive breakthrough results.
As a high performance communications leader, she takes a strategic, energetic and creative approach to multi-faceted PR, marketing and digital communications campaigns that meet (and exceed) goals and deliver results. Ability to successfully launch and manage multiple projects in fast-paced work environment. Her strong consulting, influencing, collaborating and writing skills also ensure success.
During her career she has received a number of industry awards from IABC, PRSA, AMA, MWMC and others for news writing and successful PR and marketing campaigns conducted for clients. At KPMG, she received the 2017 local Chairman's Award for High Performance and has received a number of KPMG "Encore awards" for high performance on various corporate communications projects.
Her proven expertise in all facets of strategic corporate, marketing and digital communications includes:
- Strategic communications planning & execution
- Social media strategy and engagement
- National & local PR program planning and outreach (special expertise in B2B & technology industries)
- Media relations coaching and training
- Executive messaging, speechwriting & strategic counsel
- Marketing/digital communications strategy & execution
- Writing for print and online
- Internal employee communications
- Web content strategy and writing
- Community relations and corporate responsibility
- Business proposal development and writing
- Writing training in business proposals, web site and PR