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Craig Rutkowske is a director in the KPMG Marketing Consulting group. He is a results-driven marketing technologist with a passion for enabling marketing organizations to effectively engage with their customers across every channel with a single unified message.
He has deep experience in the marketing technology ecosystem, specializing in campaign management, cross-channel optimization, and real-time decision management for customer engagement.
Craig has experience leading projects ranging from assessment to implementation and training global user bases for multiple fortune 500 companies. He has extensive knowledge of the end-to-end marketing process from ideation to performance and a solid foundation in capturing, storing and using data.