Marten Van Pelt
Executive Director, Industries, Advisory
Senior marketing executive with leadership and P&L experience in technology, B2B, professional services and financial services industries. Uniquely 'backwards integrated' having begun career in digital marketing and evolved to a focus on creating innovative, integrated solutions across industries and geographies. A proven ability to develop cross-channel strategic and creative solutions that build brands, generate demand, support sales enablement, increase customer relationships and drive quantifiable results. Motivated leader who has successfully built and led multi-disciplined teams profitably.
Specialties: Market strategy development, digital marketing, account based marketing, cross-channel marketing integration, advertising, brand positioning and launches. Understanding of Asian business practices and culture.