A focus on the collaboration between retailers and real estate owners
A shopping shift has boomeranged from physical stores to online, and now gradually back to physical stores. Consumers are increasingly feeling more comfortable post-pandemic and desire both the ability to “try before you buy” and the social aspects of in-store shopping.
Increased consumer expectations present retailers with opportunities to re-create the favored portions of the online journey in the physical stores. Retailers have some work to do in order to reconfigure the physical space to meet the omnichannel and technology expectations in delivering a more personalized, convenient shopping experience.
Real estate owners/operators play a critical role in supporting their tenants’ physical store strategy today, tomorrow, and beyond.
Join us for an interactive discussion on the latest in-store shopping trends, shoppers’ attitudes towards brand vs. channel, and the criticality of the collaboration between retail landlords and their tenants in meeting consumer expectations.