This study reveals gaps in the C-suite vision for innovation versus how innovation is executed at the business line level. The research shows misalignment between what top leaders want to achieve from innovation in comparison to the actual efforts to innovate by teams throughout the enterprise. The report exposes gaps in four key areas: how innovation expectations are set, who has authority over innovation, how innovation impact is delivered, and how innovation success is measured.
Insights and analysis from this research study, combined with KPMG professionals’ first-hand experiences, reveals eight recommendations for closing the transformational innovation execution gap. These recommendations span multiple organizational areas, including people, culture and technology.