A new reality for advertising companies

Companies will need to seek new opportunities for growth, in addition to managing cost, in response to COVID-19.

Michelle Wroan

Michelle Wroan

Office Managing Partner, Los Angeles, KPMG US

+1 213-955-8657


COVID-19 has significantly impacted the Advertising industry, driven by a dramatic shift in consumption in the travel, entertainment, and health & fitness markets. Advertising has already pivoted and will continue to evolve based on customer behavior and preference. Demand and marketing spend recovered slower than other sectors in previous downturns, so Advertisers should prepare accordingly for sustained budgetary pressure.