Insight

A new reality for hardware companies

Investing in R&D and supporting digital transformation

Mark Gibson

Mark Gibson

Technology, Media and Telecommunications Leader, KPMG (US)

Hardware companies have seen market cap decline since the beginning of COVID-19 disruption. Investing in R&D and taking action to protect revenue including launching new offerings to support digital transformation, adopting as-a-service commercial models, and supporting at-risk channel partners will help mitigate topline impact.

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