Hardware companies have seen market cap decline since the beginning of COVID-19 disruption. Investing in R&D and taking action to protect revenue including launching new offerings to support digital transformation, adopting as-a-service commercial models, and supporting at-risk channel partners will help mitigate topline impact.
Technology industry CEO outlook
Talent is a top risk at technology companies
Ready or not, COVID-19 accelerating three key tech sector trends
Taking action to protect revenue and support digital transformation during COVID-19
Balancing indirect-direct sales focus can lead to more sustainable go-to-market actions
There are several steps technology companies can take to adapt to COVID-19 disruption and navigate what comes next.
Continuously reviewing near-term actions as the economy reopens is imperative for technology companies.
Rapid shifts in markets and value chains require an integrated strategic response from B2B tech players
COVID-19 supply chain disruption at technology companies calls for change.