Supply chain management is famously complex even in seemingly “simple” times. And of course, these are not simple times.
Lockdowns, inflation, war … what’s next? These seismic changes have upended the intricately connected global supply infrastructure, putting intense new pressures on product delivery, suppliers, customer satisfaction and bottom-line margins.
The truth is, though, supply chain challenges didn’t start with the pandemic. The increasingly intertwined global network of manufacturers, suppliers, shippers and customers was already pressuring business planners to be more innovative and forward-thinking. That’s why leading companies have been leaning into advanced data and analytics to optimize their supply chains and gain a serious competitive edge.
But advanced data and tech alone are not the cure-all for planners trying to manage margins in this “what’s next?” world. Finding the right balance between supply and demand these days—and staying competitive—will require companies to rapidly innovate and establish some essential new capabilities, as we outline in two reports, Supply chain innovation and Get ahead of demand.