How asset managers can transform distribution
The traditional distribution model for asset managers— selling “wholesale” to financial advisors who sell investment products to their clients—needs to evolve.
Asset managers face an array of challenges, including fee compression and shrinking shelf space for funds at wirehouses and other wealth management firms. At the same time, the financial advisors that asset managers count on to sell their products are under pressure to provide higher levels of service to their customers. As a result, the wholesale model needs to be updated.
Distribution can no longer be regarded simply as a means to get products to the market, but rather an essential channel to support the financial advisors who are the gateway to end investors. KPMG provides insights into the data-driven approaches to marketing, sales, and service that can bring distribution into the 21st century and help asset management firms compete in a challenging environment.
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How asset managers can transform distribution
This paper examines the challenges faced by asset managers and how they can overcome them by using data and digital tools to transform how their wholesale distribution works.
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