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What is culture? Culture is how we do things around here. It is the combination of a predominant mindset, actions (both big and small) that we all commit to every day, and the underlying processes, programs and systems supporting how work gets done.

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The race for customer loyalty in financial services may be won with GenAI

Generative artificial intelligence is revolutionizing the way financial institutions engage with customers

Generative artificial intelligence is revolutionizing the way financial institutions engage with customers. For banks, asset managers, wealth managers, and insurers, GenAI can streamline everything from compliance to advisory services. Numerous advantages include efficiency, personalized experiences, convenience, and value.

With customer expectations shifting at the speed of technology, financial services firms have no time to lose. GenAI can personalize experiences at scale, offer new insights into data, and streamline front-, middle-, and back-office integration.

KPMG and Salesforce know how to build leading service experiences that achieve the customer-focused objectives of financial services clients. We work across all phases of transformation—including insights, design, enablement, and delivery—to drive exceptional client and employee experiences that help ensure sustainable growth.

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The race for customer loyalty in financial services may be won with GenAI

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Salesforce

Connect to your customers with speed, scale, and intelligence

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KPMG generative AI survey report: Financial services

An exclusive KPMG survey shows how financial services leaders are approaching this transformative technology.

Generative AI
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Generative AI

Generative AI is a game-changing technology, offering innovative ways to engage with users and generate content with deeper insights.

Connected banking
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Connected banking

Transform yesterday’s systems to improve efficiency and deliver more value.

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2024 Banking trends

Challenged but undaunted, trends that are likely to shape banking in 2024

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