KPMG and Salesforce
Modern customers expect exceptional, and personalized experiences at every interaction.
To create longtime, loyal customers at every interaction, you need to connect marketing with sales, service, and commerce to guide each prospect through a personalized journey. A converged front-office structure requires new processes, policies, capabilities, and skills that address data, analytics, automation, organizational structure, metrics, and culture.
KPMG and Salesforce share a common vision for building these customer-centric organizations.
With its connected cloud and Customer 360 solutions, Salesforce supports the complete customer journey across all major front-office functions. By connecting Marketing Cloud with other Salesforce clouds, you can power the entire customer lifecycle—from awareness and acquisition to purchase and fulfillment, to advocacy and retention.
Like Salesforce, KPMG helps enterprises embed customer awareness into all marketing, sales, service, and commerce touchpoints. But, KPMG goes beyond just the front office, leveraging Salesforce’s MuleSoft integration platform to link front-, middle-, and back- office applications, data, and devices in the cloud. Its “Connected. Powered. Trusted.” approach provides connected insights, automated hand-offs, and improved employee engagement.