Life Sciences | Improve customer engagement with data and GenAI

Customer-centric healthcare 

Life sciences leaders are investing in AI in hopes that it will unlock real-time data and enable a level of personalization that truly puts the customer at the center of healthcare. Executives use AI-powered insights to deliver more personalized experiences, improve trust, and gain deep consumer understanding.

This not only has the potential to improve customer satisfaction, but patient outcomes may also improve. Coupling a holistic health profile—made up of data collected across all relevant systems—with AI capabilities can provide scalable next steps. Imagine the possibilities:

• Providers could incorporate social determinants of health 
• Drug companies could increase compliance and reduce attrition 
• Medical technology firms could better target sales
• Payors could better assess each individual case at scale

Collaborating with Salesforce

KPMG and Salesforce are aligned to build solutions that accelerate customer engagement and help life sciences clients improve speed to value. By taking advantage of Salesforce Health Cloud, including Data Cloud and Einstein GPT, we have developed solutions that:

• Quantify and interpret customer data to provide actionable insights across the customer lifecycle

• Embrace automation to enhance user productivity and enable more meaningful modes of customer engagement

• Foster collaboration across teams to break down silos and deliver a more unified customer experience across the organization

By combining the extensive data, unique insights, and industry experience of KPMG with innovative technology from Salesforce, life sciences organizations can unlock new levels of personalized customer experience and engagement.